Ron Martin



Ron Martin has over 25 year’s experience in the animation and visual effects industry and is presently the Creative and Technical Director of Unity Technologies in San Francisco.   With an entrepreneurial spirit he has been a creative producer for 3D animations, prototypes, augmented reality simulations, virtual environments and real spaces by bringing together creative and business centric teams. With a passion for Research and development and the exciting possibilities posed with technological advancements he has worked at the forefront of industry development.

Having started his career as a visual effects producer at Media Principia in Montreal, he went moved to Ubisoft as  Director of Cinematics, where he directed and produced

“Prince of Persia: Sands of Time”, “Rainbow 6-3” and the preproduction supervision of “FarCry”, while building the cinematic studio pipeline. In 2004 Ron moved to Mainframe Entertainment in Vancouver as CG Supervisor and Modelling Dept Head where he developed and maintained an effective pipeline and recruited over 50 talented modellers and riggers, in the development of the studio for animated tv series and film productions. Taking on CG Supervisor role in 2004 at EA he worked on “Marvel Nemesis: Rise of the Imperfects”, designing and producing 18 minutes of full motion video and animation in conjunction with MarvelComics.

He went on to produce pilot projects at Stage 3 Media managing experimental HD production and technology including real-time CG set camera integration, motion tracking and camera control. An in-house system was developed for shot tracking and production scheduling to manage visualization from the set to cg vfx production.  From 2008 to 2009, At Global Television as the Virtual Set Integration Manager, Ron was involved in developing innovative approaches to virtual productions integrating fiber optic connectivity, robotic camera control, and custom development to link 14 affiliate CanWest tv stations to 4 broadcast centers, defining new standards for virtual set integration.

He was a founding employee of Digital Domain Media Group helping build the studio from the ground up between 2010 and 2012.

Throughout his career he has also operated and maintained his own company ISWID. Utilizing technology and research, ISWID creatively engineers the most feasible methodology in the pursuit of innovative creative direction and animation for education, gaming, prototyping, broadcast, film and communications art. Whether designing and printing 3D models or building environments utilizing Mixed Reality to create an interactive experience, ISWID goal is to engage viewers and leave a memorable impression!

ISWID is an acronym for I’ll Sleep When I’m Dead. Clearly Ron lives by his words!